Upfront Sales Collateral
CHALLENGE
AspireTV requested to refresh their sales materials for the 2025–26 upfront season, replacing a design system that had been in place for several years. The goal was to align more closely with their current on-air graphics, relying on a small graphics package as creative inspiration. This new visual direction would be rolled out across various sales collateral to ensure a cohesive brand presence.
APPROACH
With limited resources and a thin brand guideline, I leaned into the triangle motif featured in AspireTV’s on-air graphics. This element not only added visual interest but also echoed the triangle found in the AspireTV logo, which I used to reinforce brand recognition. We used the new color palette found within the brand guidelines strategically, allowing the triangle shape to serve as a versatile device which frames photography and adds vibrant pops of color throughout the materials.
SALES PITCH DECK
CHALLENGE
23XI Racing tasked us with rebranding their sales deck to align with their newly developed graphics package. The goal was to create a bold, attitude-driven visual approach that captured the high-energy spirit of NASCAR. As the deck would be presented to key stakeholders including Denny Hamlin and Michael Jordan, visual polish and precision were critical.
APPROACH
To bring the 23XI brand to life, I leaned into their angular pattern and integrated it with the logo to create a dynamic visual framework. This combination served as a versatile foundation to showcase photography in bold way, while the strategic use of color reinforced brand consistency across every slide.
A key consideration was ensuring ease of use for the sales team. I developed customizable templates that mirrored the visual tone of the master sales deck, allowing for consistency across all materials. Each slide was intentionally designed for seamless image replacements, maintaining layout integrity while giving the team flexibility to update content effortlessly.
Upfront Sales Collateral
CHALLENGE
Reelz sought to develop their 2025–26 Upfront presentation with a fresh visual direction that would contrast the visually darker design approach used in previous years. The goal was to create a lighter, more modern look that better reflected their current programming and tone.
APPROACH
“Heroes” was the guiding theme for this upfront season, reflecting the first responders who often take center stage in Reelz’s programming. The new look was bright, bold, and modular—steering away from the dark, cinematic tone of past designs. We used strong, simplified typography and a vibrant patchwork of imagery to capture the impactful spirit of the network’s content.
International
Sales Deck
CHALLENGE
Disney made a request to create a sales deck that would visually tell the story of the brand’s global reach. The goal was to highlight the breadth of Disney’s international impact by showcasing the many channels under its umbrella, supported by compelling design-driven stats. Select regions needed to be featured in a clear, organized way. The creative direction called for an ethereal, “Disney magic” feel while steering the color palette away from a youthful aesthetic to maintain a more sophisticated tone. The deck would also need to be editable to allow the marketing team to be able to make image changes.
APPROACH
After researching current color trends, I selected a warm maroon accented with hints of blue to evoke a refined, elevated look. To add depth, I incorporated soft circular motifs in the background. Each featured region was color-coded, allowing for clear visual organization of data by country. For scale and impact, I curated imagery and gave it a grand/theatrical appearance and used circular mosaics to creatively frame visuals on select slides.
Upfront Sales Collateral
CHALLENGE
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APPROACH
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HBCU Sponsorship Deck
Product
Vision Deck
CHALLENGE
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APPROACH
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Upfront
Sales decks
CHALLENGE
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APPROACH
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