3 Pointers
Logo Design
Logo Design · Visual Exploration · Sports Branding
Vizio commissioned a logo design for 3 Pointers, a four-part limited series celebrating the culture of college basketball’s March Madness. The series features bite-sized content focused on game-day recipes, drinks, and entertainment tips to enhance the at-home viewing experience.
The creative direction drew inspiration from visual elements commonly seen during a basketball game such as court lines, arcs, and player movement. This helped inform the logo's structure and energy. Through a graphic exploration of shape and motion, the final design captured the excitement of the tournament while aligning with Vizio’s sleek and modern brand presence.
The result is a logo that feels dynamic, sporty, and unmistakably tied to the rhythm of college basketball culture.
Peggy-O Logo
Design
Logo Design · Visual Identity · Brand Aesthetic Development
For Peggy-O, a boutique shop catering to devoted Grateful Dead fans, I explored several visual directions for a logo that would resonate deeply with its core audience.
The creative process was rooted in the rich visual legacy of the Dead, drawing from vintage concert posters, album artwork, and the broader psychedelia of the ’60s and ’70s. This exploration aimed to balance nostalgia with originality, giving the brand a sense of authenticity and emotional connection.
One standout direction centered around the iconic rose, a symbol deeply tied to Grateful Dead lore. Subtle integration of the band’s lightning bolt motif within the petals added a layer of meaning for true fans, while maintaining a design that felt organic, artistic, and true to the spirit of the brand.
