Social Media
Content Design
Content Creation · Brand Consistency · Platform Strategy
I developed a series of social media graphics for the NJDEP to communicate Hudson River project updates in a clear and engaging way.
The work included refreshing the brand color palette to create a more cohesive and modern visual system, while ensuring accessibility and consistency across posts. I translated complex construction data into digestible, visually compelling graphics by using bold typography, iconography, and strategic layouts to highlight progress milestones and key metrics. The result is a set of dynamic, easy-to-understand visuals that keep the public informed while reinforcing NJDEP’s brand presence.
Social Media
Content Design
Content Creation · Brand Consistency · Platform Strategy
At DeadLizard, I developed a wide range of social media content tailored for platforms including Instagram, Facebook, and LinkedIn. Each post was designed to align with the company’s brand identity, incorporating the established color palette and visual language.
Beyond brand consistency, I focused on infusing each post with personality to ensure the tone, layout, and visuals matched the message being shared. Whether promoting new work, spotlighting team moments, or sharing industry insights, every post was crafted to feel both on-brand and engaging across platforms.
Social Media
Content Design
Content Creation · Brand Consistency · Platform Strategy
While Kardwell already maintains social media presence (including Instagram and Facebook showcasing promotions and product highlights), their visual assets lacked consistency, brand cohesion, and strategic orientation, making room for a more polished and effective design approach.
The goal was to develop a cohesive visual language aligned with Kardwell’s identity: bold colors, clean typographic hierarchy, and product-centric imagery. My other goal was to boost social engagement (likes, shares, comments) and grow follower count through visually compelling, informative content (e.g., new arrivals, use-case scenarios, fun facts). I garnered results by increasing click-through to product pages and phone inquiries, supporting Kardwell’s strategic retail and wholesale goals.
